By Story Clark
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Additional resources for A Field Guide to Conservation Finance
Strategic marketing begins well before the initial documents are signed. 000-000 3/15/08 5:27 PM Page 37 The Deal 37 oped a thoughtful financial plan, then positioning is founded on the feasibility analysis, the structure of the offer, and the financial support. Feasibility analysis starts with early investigation of the project: acquisition challenges, costs, likely financial support, and due diligence (or determination of the legal and real estate issues). This information informs the land trust’s financial plan.
For many land trusts, public funding will cover the actual purchase price of a conservation acquisition. Accessing public funding is an art unto itself involving alignment with agency priorities, access to decision makers, and significant community education and mobilization. Many land trusts have developed close relationships with agencies that take advantage of the nimble nature of land trusts to implement public acquisition programs. 2 A Word about Fundraising Fundraising comes in many shapes and sizes.
Chris DeForest, executive director, Inland Northwest Land Trust That critically important piece of land is now for sale. The large parcel is the lynchpin in your conservation plan. It is along a river with important migratory bird habitat, visible from a highway approach, and backs up to a state park. It meets all of your project criteria, including the public benefit test. The seller is sympathetic but has to sell. It is close to a trendy resort. For a developer, these 120 acres would be perfect for retail and a large residential subdivision.
A Field Guide to Conservation Finance by Story Clark